TREND BOOK

Created for Pernod Ricard, this book details the macro trends currently impacting the UK market and highlights the implications of these for brands within the drinks industry and more broadly. This book is designed to help readers understand the needs behind each trend and examples of how other brands are tapping into them to benefit their business. You can see a selection of the many pages below.

Client: Pernod Ricard  |  Format: Print, Book design  |  Agency: Pernod Ricard