SMALL & SIMPLE
Small & Simple is Miracle Gro’s newest range, full of compact formats and easy-to-use products that give everyone a chance to grow within their own space. Specifically designed for areas that aren’t as large as traditional gardens, we’re helping a new breed of gardener create a green space they can truly be
proud of. I produced two key visuals that deliver the messaging approach; an emotional scene to ‘attract’ people, and a product close up to promote an ‘interaction’ between the brand and the shopper. Together, these visuals are designed to effectively communicate the emotional and functional product benefits - a hassle-free, family-friendly solution to protecting gardens from weeds.
