ROUNDUP

The Roundup brand is one of the most successful and longtime brands in agriculture and consumer Lawn & Garden weed killing. I was asked to create a campaign to champion the unique positioning that Roundup offers with their two different ranges through touch points that create awareness and a genuine reason to buy, tailored to each step of the shopper journey.  .

Client: Miracle Gro  |  Format: Print  |  Agency: Geometry