PERFORMANCE ORGANICS
Performance Organics is the gardening offering that gives the amazing ‘Grows twice as big’ promise that Miracle Gro is renowned for, but in an organic format. I produced two key visuals that deliver the messaging approach; an emotional scene to ‘attract’ people, and a product close up to promote an ‘interaction’ between the brand and the shopper. Together, these visuals are designed to effectively communicate the emotional and functional product benefits of being a hassle-free, family-friendly solution to give your garden the love it needs, organically.
