MÜLLER

Whilst working at The Storytellers, their client Müller needed help to visualise their future plan and journey from factory to consumer in terms of a story map. The creative idea needed to include a sense of togetherness and pride in being innovative again, as well as bring a sense of fun and joy. My team and I came up with the idea of a machine that gets perfected through teamwork to bring the new Müller experience to the delighted consumers. I presented a CGI route and a hand drawn one and the second one was chosen by the client. The illustrations were done in black and white and to make it more visually interesting I added the rainbow as a red thread that ties the story together and becomes more intense and prominent as it goes on. I then based the rallying cry on the story map as an overarching representation of the journey.

Client: MÜLLER  |  Format: Digital and print  |  Agency: The Storytellers