FJSC

The brief was to create a campaign to make people more aware of the benefits of drinking orange juice and how it can help support our immune system, without making it too science based or classically organic looking. I came up with the idea of using the orange as the hero in everyday scenarios and together with a copywriter created a variety of assets where the orange in a quirky way represented various health benefits.

Client: FJSC  |  Format: Print, Digital  |  Agency: Innocent